Wednesday, July 22, 2009

An Accra Publication to Die For: "Consumer Focus"

We've all been there before: walking in town--perhaps a more up-market place like the Accra Mall or some place near Osu Re: and catching sight of a new publication.

Straight away, your heart beats that much faster, thinking "great, new stuff to read!" You take it home, and realise it's replete with mistakes the editor should not have missed, and that it wasn't that great after all.

Suffice-to-say, this rather-new publication falls outside that category.

This is the second time I am picking it up from Accra Mall. This time I took time to read some of the articles. WHat most impressed me was the letters section on pp.36-38. Just an insight for you:

Sorry Barclays, we deserve more!


Re:Stop Cheating us MTN


Bounced Visa on TTB/Stanbic


Shoprite, Quick Service Please!!!



I guess you're getting the picture: perhaps a glimpse of the general complaints the average Ghanaian goes through with banks and major retail outlets!

Still, with each of these, you get the magazine responding with an update that clearly shows they did some investigations for you, and that they actually spoke to the "defaulters" in question. In the case of SHOPRITE, for example, (something I have written about before on this blog), Consumer Focus magazine responds:


In the name of good CS, it would make a great deal of good if a desk/toll free line is dedicated to all those who patronize this shop...




I like the way the responses are long enough for you to realise the magazine did its homework to try to address your query.

Endorsed by the Food and Drugs Board, the page is divided thus:

EDITORIAL / FOCUS DIARY / COURTESY PAGE / FDB PAGE / COVER STORY / IRONY PAGE / FRANKLY MY DEAR PAGE

The Hotline is 020.808.55.18; email: consumer_focus AT yahoo.com.

My mission is to contact them and encourage them to set up a blog to maximize their outreach; possibly a FACEBOOK group; maybe a website?

This Accra-based publication NEEDS encouragement; they're doing swell. Let's begin to encourage them today!
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